child mind institute

Visual Identity

The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. The Child Mind Institute provides the highest level of evidence-based care and educational resources to millions of families each year, training educators in underserved communities, and developing tomorrow’s breakthrough treatments to help families and transform children’s lives. Through this redesign, the first in the organization’s history, we sought to create a distinctive and contemporary look that reinforces the organization’s clinical and scientific expertise, yet is also warm, approachable, and impactful.

BEFORE

AFTER

This modernized logo boldly represents the Child Minds Institute’s commitment to progress and hope. Paired with the tranquility of the existing brand blues, a new and vibrant secondary color palette adds brightness to the system. Individual palettes are used to represent each of the organization’s mission areas, while all working together to add energy and optimism to the brand.

Pairing optimism and empathy with clinical expertise, the new identity sets the stage for growth. Creating an experience that is more informative, intuitive, and inclusive.

INITIAL SKETCHES

CREDITS

Client: Child Mind Institute

Agency: Beardwood&Co.

Account Directors: Julia Beardwood & Stephanie Primus
Executive Creative Director: Sarah Williams
Creative Director: Erin Buchanan
Senior Designer: Saehan Kim
Designer: Nicole Stallings-Blanche

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