This modernized logo boldly represents the Child Minds Institute’s commitment to progress and hope. Paired with the tranquility of the existing brand blues, a new and vibrant secondary color palette adds brightness to the system. Individual palettes are used to represent each of the organization’s mission areas, while all working together to add energy and optimism to the brand.
Pairing optimism and empathy with clinical expertise, the new identity sets the stage for growth. Creating an experience that is more informative, intuitive, and inclusive.
Client: Child Mind Institute
Agency: Beardwood&Co.
Account Directors: Julia Beardwood & Stephanie Primus
Executive Creative Director: Sarah Williams
Creative Director: Erin Buchanan
Senior Designer: Saehan Kim
Designer: Nicole Stallings-Blanche
Back to Top