moozen

Flavor is the fusion of a food’s taste, smell, and texture into a single sensation. The size and shape of food particles affect the way it flows and clings to surfaces in the mouth. Rounder shapes tend to taste sweeter while angular shapes taste bitter. Likewise, there is a direct relation between thickness and perceived sweetness. Moozen is a line of frozen milk treats that explore how varying consistencies and texture can manipulate perceived sweetness.