danone oikos

Visual Identity • Packaging Design • Brand World • Art Direction • Iconography

OIKOS blended Greek yogurt was in decline. Danone needed to reinvent the product and its branding to bring new passion and energy to the flat Greek yogurt segment. Consumers eat Greek yogurt daily, but felt the options were boring. Our mission was to bring the brand world and packaging to life, and give people something worth getting excited about.
We're All In
To boldly break boredom, we had to Go All In. That starts with highlighting the recipe: big fruit pieces in a thick creamy yogurt “made with love” using milk from family-owned farms. And Going All In led us to a “mindful maverick” brand personality. In contrast to the dainty cues of the rest of the category, we wanted OIKOS to show up as the yogurt wearing a black leather jacket.
Custom Typeface: Adam Vicarel
Product Animation: Lightning Orchard
Deliciously Fruit-Forward
Larger than life fruit, extreme close-ups, eye-popping light and texture add up to mouth-watering goodness. Other yogurt brands don’t dramatize their creaminess, leaving the door open for OIKOS to create creamy, swirled backdrop. Photography: Francesco Tonelli
Family-owned farms care for the 
cows and support sustainability to make OIKOS extraordinary. Danone is the world’s largest B-Corp and an important support 
story for the brand.
BEFORE
AFTER
OIKOS is so 
creamy and full of fruit chunks, you can eat it with a fork. 
That’s what makes it “Forkable.”
Credits
Client: Danone
Agency: Beardwood&Co.
Team: Julia Beardwood, Stephanie Primus, Sarah Williams, Erin Buchanan, Allie Wong, Derek Horn, Cara Budner, Lucinda Huijer, and Nicole Stallings-Blanche

The Oikos Brand Relaunch was created in collaboration with our partners on the Danone Brand Elevation team: Fe Amarante, Lauren Koprowski Bodner, John Solis, and Dianna Benavidez.

Awards
Designalytics  |  Effectiveness Award  -  November 2022
Penta Awards  |  Gold  -  September 2022
GDUSA  |  American Package Design Awards  -  April 2022
PAC Global Awards  |  Best in Class - Brand Marketing Revitalized: Food  -  2022

Press
The Dieline  |  On Demand: Decoding Beardwood and Danone’s Redesign of Oikos  -  September 2022
Designalytics  |  6 Brand that Amped Up the Taste Appeal of Their Package Designs  -  June 2022
The Dieline  |  Top 10 Brand Redesign of 2021  -  December 2021
The Dieline  |  The Best Redesigns of Summer 2021  -  September 2021
GDUSA  |  Beardwood and Oikos Put Fruit First
Brand New: Under Consideration  |  New Logo and Packaging for Oikos by Beardwood&Co  -  August 2021
The Dieline  |  Feast Your Eyes Oikos is Energizing the Greek Yogurt Category with their Redesigned Blended Packs  -  July 2021
CNBC. |  Danone rebrands Oikos Greek yogurt as workers get ready to ‘grab and go’ on the way into the office  -  July 2021
Print Magazine  |  So Bold It's Epic: Grab Your Fork and Dig In to Oikos Redesign  -  June 2021
↑Back to Top