![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/8186214f-f3a2-48ae-8664-71aaef2c4642_rw_3840.jpg?h=5e1be395dc967ece7ff74ccf4d12ca4d)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/56f74974-7dbb-4582-b6cf-eac6b7ed7397_rw_3840.jpg?h=834527132845bf3fb57efa03a2f43d7c)
We're All In
To boldly break boredom, we had to Go All In. That starts with highlighting the recipe: big fruit pieces in a thick creamy yogurt “made with love” using milk from family-owned farms. And Going All In led us to a “mindful maverick” brand personality. In contrast to the dainty cues of the rest of the category, we wanted OIKOS to show up as the yogurt wearing a black leather jacket.
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/df863445-40fa-4a1b-936e-8655b5b21866_rw_1920.jpg?h=31324f34034deefdefdf53bed96966db)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/9ec6a925-5686-4876-8026-97b98bf6c00e_rw_1920.jpg?h=3395c44f98af2b655f72e4226f1ecc67)
Custom Typeface: Adam Vicarel
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/b7345c2a-dd66-4f5e-8815-c30775f11ff3_rw_1920.jpg?h=a528696f5634e0ce911d90d00b1e79cc)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/e166ed48-acda-44e8-a45b-511c834f5fce_rw_1920.jpg?h=fff32ef530e040d901a5ce619d690c93)
Product Animation: Lightning Orchard
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/8db13159-bd0c-4f22-b05e-3c46766d39f3_rw_3840.jpg?h=332df649773a6241b78b21bf922f7134)
Deliciously Fruit-Forward
Larger than life fruit, extreme close-ups, eye-popping light and texture add up to mouth-watering goodness. Other yogurt brands don’t dramatize their creaminess, leaving the door open for OIKOS to create creamy, swirled backdrop. Photography: Francesco Tonelli
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/604483c5-d284-46a0-8970-1ae9486bf790_rw_1920.jpg?h=e074ffb4d0b02d13764ff3201913adb7)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/62dc4bcb-6065-427c-b584-886a22520198_rw_1920.jpg?h=160d41cfc0230a3319ecd3f21ad8eb03)
Family-owned farms care for the
cows and support sustainability to make OIKOS extraordinary. Danone is the world’s largest B-Corp and an important support
story for the brand.
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/a5ed18d9-39be-412e-bec5-2f16dd21e377_rw_1920.jpg?h=2394afac18a9a38d8450afa4b4414f03)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/c51060bd-d708-4526-b7c9-2af9a38fc2ca_rw_1920.jpg?h=4876755b30eae790c4c8cbc290508458)
BEFORE
AFTER
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/a6fd1dc5-b658-457b-9de7-839eabb4a6bf_rw_3840.jpg?h=5ec260f1d28e89d06ac25f2d223f5bcd)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/8fd9be76-7b90-4cfe-b278-9e99cc49ebde_rw_1200.jpg?h=815838c7686d34bcd58b613fd0c60dc8)
![](https://cdn.myportfolio.com/19bb2f3e-95ad-4eed-b6b9-a3c6a5660fa0/acb13e9e-d99a-4de9-a47e-c15513754853_rw_1920.jpg?h=9a22182f7f6b7b9e7c4d55e79f211598)
OIKOS is so
creamy and full of fruit chunks, you can eat it with a fork.
That’s what makes it “Forkable.”
Credits
Client: Danone
Agency: Beardwood&Co.
Account Directors: Julia Beardwood, Stephanie Primus
Account Directors: Julia Beardwood, Stephanie Primus
Executive Creative Director: Sarah Williams
Creative Director: Erin Buchanan,
Senior Designers: Allie Wong, Derek Horn, Cara Budner
Designer: Lucinda Huijer
Associate Designer: Nicole Stallings-Blanche
The Oikos Brand Relaunch was created in collaboration with our partners on the Danone Brand Elevation team: Fe Amarante, Lauren Koprowski Bodner, John Solis, and Dianna Benavidez.