danone oikos

Visual Identity • Packaging Design • Brand World • Art Direction • Iconography

OIKOS blended Greek yogurt was in decline. Danone needed to reinvent the product and its branding to bring new passion and energy to the flat Greek yogurt segment. Consumers eat Greek yogurt daily, but felt the options were boring. Our mission was to bring the brand world and packaging to life, and give people something worth getting excited about.

We're All In

To boldly break boredom, we had to Go All In. That starts with highlighting the recipe: big fruit pieces in a thick creamy yogurt “made with love” using milk from family-owned farms. And Going All In led us to a “mindful maverick” brand personality. In contrast to the dainty cues of the rest of the category, we wanted OIKOS to show up as the yogurt wearing a black leather jacket.

Custom Typeface: Adam Vicarel

Product Animation: Lightning Orchard

Deliciously Fruit-Forward

Larger than life fruit, extreme close-ups, eye-popping light and texture add up to mouth-watering goodness. Other yogurt brands don’t dramatize their creaminess, leaving the door open for OIKOS to create creamy, swirled backdrop. Photography: Francesco Tonelli

Family-owned farms care for the  cows and support sustainability to make OIKOS extraordinary. Danone is the world’s largest B-Corp and an important support  story for the brand.

BEFORE

AFTER

OIKOS is so  creamy and full of fruit chunks, you can eat it with a fork.  That’s what makes it “Forkable.”

Credits

Client: Danone

Agency: Beardwood&Co.
Account Directors: Julia Beardwood, Stephanie Primus

Executive Creative Director: Sarah Williams

Creative Director: Erin Buchanan,

Senior Designers: Allie Wong, Derek Horn, Cara Budner

Designer: Lucinda Huijer

Associate Designer: Nicole Stallings-Blanche

The Oikos Brand Relaunch was created in collaboration with our partners on the Danone Brand Elevation team: Fe Amarante, Lauren Koprowski Bodner, John Solis, and Dianna Benavidez.

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